Research & Development Back to Innovation

Staying at the Forefront

Being the industry leader in outdoor living products means that we must be at the forefront of innovation and continually research the latest technology in outdoor fabrics, materials, and protective treatments. Our product development team attends industry trade shows in the U.S. and abroad and works with experts across the globe to find innovative ways to manufacture more efficiently and create new materials for our products.

Partnerships with World-Class Experts in Textile Technology
We partner with leading edge institutions in textile and fabric science to ensure that we can deliver innovative solutions to our retailers and consumers. Our world class partners include:

College for Creative Studies, Detroit, MI
Eastern Michigan University, College of Technology
Michigan State University, Department of Horticulture
North Carolina State University, College of Textiles
University of Michigan, College of Engineering

World Leading Testing Laboratories
To ensure that we bring products to market that our retailers and consumers can trust, we partner with scientifically advanced testing laboratories.

Responsible Material
We focus on discovering and utilizing responsible materials that allow us to enhance sustainability across our supply chain.