Description
Reporting to the Director of Digital Content, the Associate Manager, Content Marketing will hold an important position in growing our eCommerce presence at Arden Companies. The individual will need to possess strong analytical, strategic and communication skills to perform successfully.
This role owns the coordination, execution, and measurement of online advertising and promotional plans, coordinates campaign materials and assets with sales, marketing, and other support teams.
Responsibilities
- Maximize return on investment of promotional and advertising activities across all key retail accounts. Including, but not limited to pay per click, search engine marketing and display advertising, leveraging creativity and analytics.
- Establish and execute the global advertising schedules for optimum results including data driven analysis to accurately measure results.
- Perform periodic SEO research and analysis.
- Coordinate execution of the social community and affiliate relationship strategy.
- Coordinate activities with other departments as needed and perform other duties as required to support management and company initiatives.
- Report financial performance for advertising & promotional activities by account.
Requirements
- Bachelor’s degree in a business, marketing or eCommerce field.
- Minimum 1+ years’ work experience in a related field.
- Familiarity with Adobe Photoshop and other Creative Cloud tools.
- Ability to communicate professionally and effectively both internally and externally.
- Ability to lead in a collaborative long distance team environment; self-directed, motivated and highly flexible.
- Creative and analytic thinker who can easily manage multiple tasks and prioritize work within tight, concurrent deadlines.
- Proficient in MS Office Suite (Excel and PowerPoint experience required).
- Ability to travel up to 15% including travel to our Bingham Farms, MI location.
- Candidates must be eligible to work in the U.S. on a permanent basis.