Description
Reporting to the Senior Director of eCommerce, the eCommerce Marketing Marketing Manager will hold a critically important position in developing and growing our eCommerce business across key retail accounts at Arden Companies. The individual will need to possess strong analytical, strategic and communication skills to perform successfully.
Owns the development, coordination, execution and measurement of online advertising and promotional plans, coordinates campaign materials and assets with sales, marketing and other support teams. Highly visible opportunity requiring strong analytical, strategic & communication skills.
Responsibilities
- Maximize return on investment of promotional and advertising activities across all key retail accounts. Including, but not limited to pay per click, search engine marketing and display advertising.
- Establish and execute the global advertising schedules for optimum results including data driven analysis to accurately measure results.
- Identify key industry trends to ensure relevance of eCommerce marketing strategy.
- Perform periodic SEO research and analysis.
- Develop social community and affiliate relationship strategy and coordinate management and execution with cross functional team.
- Lead reputation management in development of key metrics, reporting and review communication strategy.
- Work closely with others departments to provide data and sales support regarding ongoing new product development.
- Coordinate activities with other departments as needed and perform other duties as required in order to support the management and company initiatives.
- Report financial performance for all eCommerce advertising & promotional activities by account.
Requirements
- Bachelor’s degree in a business, marketing or eCommerce field; MBA is a plus or equivalent career experience.
- Minimum 3+ years’ work experience in a related field.
- Ability to communicate professionally and effectively both internally and externally.
- Ability to lead in a collaborative long distance team environment; self-directed, motivated and highly flexible.
- Creative and analytic thinker who can easily manage multiple tasks and prioritize work within tight, concurrent deadlines.
- Proficient in MS Office Suite (Excel and PowerPoint experience required).
- Ability to travel up to 15% including travel to our Bingham Farms, MI location.
- Candidates must be eligible to work in the U.S. on a permanent basis.
Arden Companies is an equal opportunity employer. Candidates must be eligible to work in the U.S. on a permanent basis. Arden Companies participates in the Department of Homeland Security’s E-Verify Program to verify the employment eligibility of all newly hired employees.