The Sr. Associate Marketing Manager is responsible for driving the strategic development of product and marketing materials for their assigned key account(s) which will help Central Home Brands (Arden, DMC) drive profitable sales and increase revenue. They are a key part of a cross-functional team that brings new and innovative product lines and comprehensive programs to life at the store level and on retailer websites. While many of the deliveries for this role can be accomplished remotely please expect at least one day in the office each week for collaborative sessions and working with our physical product samples.
Primary Responsibilities:
- Develop and leverage strong relationships, both internal and external to partner with design to lead the development and execution of a holistic strategy per retailer(s).
- Work with product tracking software to enter and distribute product details to supply chain.
- Become an expert in the category and product through conducting market research, competitive analysis and consumer surveys. Identify new product opportunities, product extensions and promotional opportunities.
- Be familiar with product and merchandising at assigned retail accounts and all CHB key retailers.
- Work within PLM program and with account cross-functional teams to approve and launch final products that will appear on the retailers’ shelf. This includes reviewing item drawings, reviewing product specific details, and approving samples made by US and Asia teams.
- Help prepare presentation materials (slides, samples, renderings, etc.) for retailer meetings, as it pertains to industry trends, product, planograms, company overview, etc.
- Special Projects as assigned
Professional Qualifications:
- Bachelor’s degree in Design, Marketing, Business, or related field preferred.
- Minimum 5 Years’ Experience in a related field; retail industry preferred
- Strong written and verbal communication skills, a propensity for leadership, excellent attention to detail and organization
- Strong conceptual, process, color evaluation and planning skills.
- Demonstrate a professional demeanor and appearance and be able to relate to customers.
- Both creative and analytic thinker who can manage multiple tasks and prioritize working within tight, concurrent deadlines.
- Must be willing and able to travel domestically and internationally (approx. 15%)
- Proficiency in Microsoft Office applications is required (Outlook, Excel, Power Point and Word)
Central Home Brands is an equal opportunity employer. Candidates must be eligible to work in the U.S. on a permanent basis. Central Home Brands participates in the Department of Homeland Security’s E-Verify Program to verify the employment eligibility of all newly hired employees.